SECOND CHANCES

As an artist and Earth-enthusiast, I’m deeply aware of the impact my work has on the world around me. I use creativity as a way to open space for reflection, inviting conversations about responsibility, possibility, and the future we’re actively shaping.

In 2025, I partnered with the Onor Foundation and Green Point to create an Earth Day campaign rooted in imagination, material care, and collective responsibility. This project was an invitation to pause and reframe our assumptions: what if waste isn’t an ending, but a beginning? What new narratives emerge when we design with the planet in mind?

Collaborating with three Romanian brands—Green Point, Mobexpert, and De’Longhi—I developed a series of conceptual prompts grounded in circular values. Working alongside AI as a creative collaborator, I translated these ideas into speculative artifacts, objects that exist between imagination and intention. AI expanded the boundaries of form and material logic, allowing each piece to become a visual meditation on renewal, care, and future potential.

A bird toy reimagined from textile scraps. A pendant light shaped from plant-based leather. A sculptural bench inspired by industrial wood pallets, inviting rest, connection, and reconsideration of what materials can become.

This body of work reflects my belief that creativity plays a critical role in systems change. By blending design, technology, and storytelling, we can imagine futures where nothing is wasted, and everything is made with intention.

Concept, Creative Direction, Execution — Gabriela Iancu
In Partnership — Onor Foundation
Supported by — Green Point
Brand Contributors — Green Point, Mobexpert, De’Longhi Romania